Since our founding in 1973, Becker & Poliakoff has developed a strong reputation for our pioneering work in community association law. In 2017, we embarked on an effort designed to evolve our brand to reflect the way the firm itself has evolved: from a Florida condominium association practice to an East Coast-based firm with a national presence and multiple core areas of expertise.
To help achieve this shift in how we are perceived, we shortened our name to “Becker”; this represents the evolution of our brand and helps signal the change to our clients and potential clients.
From the beginning, Becker has been pushing the edge of what’s possible for our clients. We’ve always been pioneers in our practice areas, boldly breaking new ground and taking unconventional approaches to tough legal challenges.
We do it all with one goal in mind: moving you forward. That means everything from helping you get the day-to-day issues under control to proactively planning for future success.
This playbook puts together those building blocks to show how our brand comes to life—and provides guidance for how to communicate it.
It explains who we are, what makes us special, and how we should write about ourselves. It helps us tell our story clearly, consistently, and in a way that resonates with our clients and potential clients. And it provides practical examples of real-world messaging that embodies our brand position and voice.
