February 13, 2025—Ft. Lauderdale, FL — Becker, a multi-practice commercial law firm with attorneys, lobbyists and other professionals at offices throughout the East Coast, advised international perfume and cosmetics group Give Back Beauty in establishing a strategic fragrance licensing partnership with multi-platinum, Grammy Award-winning pop icon Britney Spears fragrances, in charge of creation, development, marketing and global sales, effective January 1, 2025.
Give Back Beauty will introduce innovations to Britney Spears’s product lines and expand the brand into new markets globally. Their comprehensive strategy for 2025 focuses on key initiatives across multiple touch points to propel sustainable growth. Looking ahead to the next three years, Give Back Beauty has developed a robust roadmap that will elevate Britney Spears to new heights on a global scale.
Becker corporate attorney Valeria Angelucci advised Give Back Beauty on US corporate law aspects; Deloitte Legal Italy advised on legal aspects of the operation and Perani Pozzi Studio assisted in intellectual property matters.
Becker’s corporate practice provides comprehensive legal counsel to businesses of all sizes, helping them navigate the complex legal landscape and achieve their business objectives.
About Becker
Becker, with headquarters in Fort Lauderdale, Fla., is a multi-practice commercial law firm with attorneys, lobbyists and other professionals at offices throughout the East Coast. More information is available at www.beckerlawyers.com