Panel Discussion: ABA May 2022 National Specialization Roundtable

Panel Discussion: ABA May 2022 National Specialization Roundtable

The ABA Standing Committee on Specialization recently held a roundtable that addressed how state and national certifying organizations can make for a more competent and more trusted profession, and the videos are now available below. The roundtable consisted of three different panels and was moderated Judge Melissa May, Special Advisor to the Committee.

Marketing for Board Certified Specialists and the Organizations that Certify Them

Experts shared how to aggregate marketing knowledge that organizations can distribute to members. The topics covered included the importance of managing social media reviews, a brand as a promise, and the importance of asking for feedback.

MODERATOR:

Reeve McNamara
EXECUTIVE DIRECTOR
American Board of Professional Liability Attorneys

PANELISTS:

Emily Bradfield
MARKETING DIRECTOR
American Bar Association

Scott Carr
DIRECTOR OF MARKETING AND COMMUNITY RELATIONS
Klinedinst PC

Kushraj Cheema
HEAD OF USA RESEARCH DEVELOPMENT
Chambers and Partners

Steve Fretzin
AUTHOR, CONSULTANT AND PODCAST HOST
Be That Lawyer

Best Practices for Peer Review and Challenges to the Process

In this discussion, representatives from State Bars and National Certifying Organizations covered how to solicit peer reviews, getting responses, what differentiates the peer-review processes for state programs than the national certifying organizations, and what to include on peer review forms. They also delve into the issue of confidentiality in peer reviews, particularly the case Zisser v. The Florida Bar.

MODERATOR:

Steven B. Lesser
SHAREHOLDER
Becker & Poliakoff, P.A.

PANELISTS:

Wesley Avery
ATTORNEY AT LAW
Law Offices of Wesley H. Avery

Leo Figueroa
EXECUTIVE DIRECTOR
The Texas Board of Legal Specialization

David Willis
SHAREHOLDER
Rumberger Kirk & Caldwell

Marketing: What Works Best

Legal marketing experts and representatives from State Bars and National Certifying Organizations shared effective marketing initiatives, discussed new ways to attract more attorneys to a specialization, and addressed how to inform clients and potential clients on the importance of board-certified lawyers. Becker’s Manager of Digital Marketing & Creative Services Laura Benson specifically addressed the importance of social media.

MODERATOR:

Wendy Weiss
COUNSEL
Supreme Court of New Jersey Board on Continuing Legal Education and Board on Attorney Certification

PANELISTS:

Laura Benson
MANAGER OF DIGITAL MARKETING & CREATIVE SERVICES
Becker & Poliakoff, P.A.

Audrey Ching
ASSISTANT DIRECTOR OF ADMISSIONS
State Bar of California

Roger Daily
DIVISION HEAD
National Board of Trial Advocacy

Adrian Galang
PROGRAM SUPERVISOR
State Bar of California