Pop-Up Leasing is Good for Everyone

As Halloween approaches, we have all probably noticed a number of pop-up Halloween costume and party shops opening around town.  As soon as they close, the Christmas stores will take their place.  Holiday and other pop-ups have become very popular in the retail landscape over the last decade or so.  For both landlords and tenants, they are a good way to test the market for new products/tenants, in new locations.  For landlords, pop-ups help to increase foot traffic in shopping centers.  Tenants can test new concepts while landlords can test new tenants, both without long-term commitments or risk.