Condo and HOA battles make the news fairly frequently and when they do, volunteer board members, managers and residents need a crash course on how to interact with the media on a moment’s notice. Laura Guitar, President of marketing communications firm, Reputation & Risk Advisors, a division of RBB Communications, joins host Donna DiMaggio Berger to discuss the ways her team focuses on crisis preparedness planning, issue-oriented campaigns, litigation communications, and programs to mitigate reputational risk whenever a community, person or other entity finds themselves in the media’s crosshairs!
Conversation highlights include:
- Learn the steps a person should take when a member of the media first reaches out for comment on a story.
- How can someone avoid being misquoted?
- Are members of the media bound by any specific code of ethics?
- Does refusing to comment on a story have a negative connotation?
- Do negative stories regarding a particular community lower the property values in that community?
- What exactly should the role of media be when telling human interest stories?
- How often does the media rush to judgment and then fail to provide follow-up on important stories?
- How affordable is crisis management for the average community association?
Bonus: Laura discusses the continuing trend of diminished trust in the media and what members of the media do to restore that trust.